Bliss Beauty Brand Identity
OVERVIEW & BACKGROUND
The goal of this project was to research, conceptualize, and design a strong identity for a brand and design a mobile application.
PROBLEM/PROMPT
How can I create an experience that will feel personal, and authentic, and yet have it still feel luxurious?
CHALLENGE
The direction I decided to go for this project was by taking inspiration from other popular brands with similar values. Through this I decided my target audience would be primarily women, however, my main goal was to create a product and brand that anyone could enjoy. I wanted the core mission of the brand to reflect inclusivity and self-love because those are values that are important to me and my work as a creative.
DURATION
September 2021 - December 2021
4 months
MY ROLE
Brand Design
UX Research
UX/UI Visual Design
Prototyping
Illustration
Business Development
TOOLS
Illustrator
Procreate
Photoshop
Adobe XD
RESEARCH
Starting off this project, I researched several other self-care brands to gain a better understanding of this industry. I wanted my brand to be as realistic and sophisticated as possible as if these products actually existed in the world and were being marketed. I made sure to research various styles of similar brands, values, history, and previous products that have been marketed in this industry. I evaluated the aspects of skincare and online shopping that I enjoyed and from there made several mood boards, sketches, and mind maps that all reflected where I wanted to push this project. I think it is crucial to have a thorough understanding of the brand or industry you are creating for during the creative process. I also believe sketching is KEY to beginning any successful project.
PROTOTYPING/WIREFRAMING
Once I had my brand brief created, it was time to begin designing the mobile application. For this process, I started with researching (again). The research for this portion of the project focused on online shopping platforms and mobile sites. I wanted to get a better scope of understanding of the functionality of mobile applications. From there I drew out each page and button on my app and connected each function accordingly. Once I had my first draft completed, I asked three random individuals whom all identified within my target audience to test it out. This experience allowed me to see where I missed steps or could improve and add functions to my prototype. Once I was satisfied with the Wireframing, I began actually designing the application with Adobe XD.
IMPACT & REFLECTION
In the process of creating this brand and mobile application, I was tasked with understanding how users interact with products. This project taught me just how unique the user experience is and that not only is appearance a key factor in design but so is functionality. I was able to bridge a gap between branding and user interface through exploration and research. Taking the learning and experience I have had from this project I would love to have had more time to get to know my target users even more and potentially even broaden the range of the audience to encompass all identities.
Flamingo Casino Rebrand Concept
OVERVIEW & BACKGROUND
The Flamingo Casino is an iconic brand right in the heart of the Las Vegas Strip. I was motivated to fully understand the importance and identity of this location.
PROBLEM/PROMPT
How can I create something that I felt could resonate with the Flamingo brand as it already existed yet still bring something fresh to this established identity?
CHALLENGE
I wanted to create imagery that was easily identifiable by anyone, whether they had been to the Las Vegas Strip or not. This rebrand comes with a new logo and typeface as well as items that guests would receive upon a visit to the hotel.
DURATION
September 2021 - October 2021
1 month
MY ROLE
Researcher
Visual Designer
Illustrator
TOOLS
Adobe Illustrator
Photoshop
Procreate
PROCESS
My process began with researching the location first and gathering pictures of content that stood out to me. Then, I began sketching concepts for the logos and typography that I felt could align with the intentions of not only the overall brand but my own reflection of what The Flamingo meant to me. This casino was a classic embodiment of what summers and vacations are all about. I wanted to capture the warmth, fun, and elegance of this brand in my redesign concept.
IMPACT & REFLECTION
Taking a look at this project, what really stands out to me is the process and research that went into it. I'm often asked to describe my style as a designer, and this project truly showed me that style is dependent on the project and company identity. My goal was to maintain the standards of the brand and its essence. So during the creative process, I focused less on what my preferences were in terms of typography and imagery and focused on the user and company needs. This project challenged me to step out of my comfort zone and prioritize proper research and planning before grabbing my computer and getting to work. I believe that through sketching, mood boards, and mind mapping, I was able to create a stronger result that was not a huge departure from the company's established identity.
Peter Pan Book Cover Redesign
NY Times Article Design Concepts
Instagram Edits
BACKGROUND
Since 2014 I have been a part of the editing community on Instagram specifically within the Disney Fandom. This is where my interest in designing things truly developed and my passion for sharing more than just images, but rather experiences on my page, flourished. Through a lot of trial and error, I was able to utilize various applications and software to curate an online community and portfolio filled with love and inspiration. When I am creating a new edit, I consider how I can use imagery, music, color, textures, and text to create a vibe that will leave viewers feeling nostalgic and relaxed.
As of now, my account has gained over 13 thousand followers, many of whom I call my friends and who have supported my work from the very beginning. Although I do not post as often as I used to, this account and community will always mean so much to me and have played a crucial aspect in my creative development and love for The Walt Disney Company.
If you'd like to check out or support this account you can find it on Instagram @jonellestiara
